After running our graphic design studio, The Fire Room, for 12 years, Ryan and I wanted to challenge ourselves creatively and do something different. We booked a stand at Design Indaba, not really knowing what we would actually exhibit! We had fun creating a brand that we hoped would make others smile. We were amazed at the incredible response to our products, and the orders we received from shops around the country and abroad. We realised that this wasn’t going to be just a little hobby on the side, but could actually be a viable and exciting business!
Two and a half years later we are stocking about 80 stores countrywide, as well as 20 stores overseas. Last year we opened our own little shop in Claremont, sharing the space with Starlings Locale Cafe. It’s a great little neighbourhood spot which we love being a part of. We have built an amazing team of ten incredible individuals (Ryan is now seriously outnumbered by women!). We feel privileged to be a part of building a small business and creating jobs in this beautiful country that we call home.